On Page SEO Features for Keywords Optimizing

While optimizing a website for search engines and also for users we always need to set the keywords which are highlighted in different ways and at different places so that the search engines and the users can find us easily through them. For this purpose, every SEO services India company put the keywords in the pages and meta tags by following the strategies and policies assigned by Google. Keywords density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

How should we use the keywords in our website?

There are various ways to include your targeting keywords in the web pages but the effective ways are those which can help you in achieving top ranks in search engine result pages and in getting huge traffic. By a professional SEO company India, some ways have been discussed recently which are following:

Use Singular and Plural forms of a keyword- Yes, if you are targeting any keyword with its singular practice then it is a good practice to use the plural form of that too in the content. 

Always Synonyms of your keyword- The concept of LSI (Latent Semantic Indexing) shows that the robots read the content of the page and if they find the synonyms of targeting keywords then they find the page more understandable.

Use relevant keyword modifiers- If you do modify your long tail keywords slightly and use some high volume words in place of them then it is also a good practice. For example, if you are targeting “web design company India” then for modifying it you might use “website development company India”.