Does Page Rank still affect search engine rankings?

Google developed the term Page Rank several years ago for the purpose of measuring the importance of a web page of any website. The higher the page rank, the more important Google thinks the webpage is. Google uses this theory or system as a part of its ranking algorithm. But now does it play that much vital role in our world of internet marketing and business.

The experts of seo company India state clearly that Page rank is simply not as powerful as it once was. There was a time when all you had to do to rank well was to get enough websites to link to you and you could dominate virtually any listing you wanted. Today, the ranking algorithm is much more complex. Many other factors are taken into account. However, page rank does still play a reasonably important roll so getting backlinks is still a major task in the search engine optimization world. It's just that the way we go about getting those links has changed.